SpringHill Suites Houston NW Vintage Park

Marriott Rank 2 of 6

Data from: Mar 2026 STAR Report

RGI

103.2

Fair Share+

↑ +0.8 MoM

T3M: 102.1 · T12M: 100.4

Our ADR vs Compset

$155.20

Compset: $149.80

+$5.40 premium

Our Occupancy vs Compset

72.1%

Compset: 70.8%

+1.3 pts ahead

Sales Plan Targets

RGI Target: 105 | Current: 103.2 | Gap: -1.8
RevPAR Target: $115.00 | Current: $111.90 | Gap: -$3.10

Competitive Set

Hotel Brand Chain Scale Rooms Tonight's Rate vs You Status
SpringHill Suites Vintage Park SUBJECT Marriott Upper Moderate 124 $159 — Available
Courtyard by Marriott Marriott Upscale 154 $165 +$6 Available
Hilton Garden Inn Hilton Upscale 142 $152 -$7 Available
Hampton Inn Hilton Upper Moderate 118 $145 -$14 Available
Holiday Inn NW IHG Upper Moderate 130 $139 -$20 Available
La Quinta Vintage Park Wyndham Moderate 98 $109 -$50 Available

Performance Insights

  • ● RGI has improved for 5 consecutive months, now at 103.2
  • ● ADR premium of $5.40 over compset — room to push further on weekends
  • ● Occupancy outperforming compset by 1.3 pts — demand capture is strong
  • ● RevPAR up 9.7% year-over-year, well above market growth

Recommended Actions

  • ● Close the 1.8 RGI gap to target — focus on midweek occupancy lift
  • ● Push weekend rates $5-8 higher — Courtyard is $6 above and selling
  • ● Review corporate negotiated rates for Q2 — opportunity for ADR lift
  • ● Bridge the $3.10 RevPAR gap to plan through targeted group business
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